Tuesday, 22 December 2015

Web Data Mining – A Efficient Service to Generate Effective Business Leads

The existing scenario of cutthroat competition is ever changing in which the infrastructure of internet plays a crucial role as a vital source for information. It helps the enterprises in remaining aggressive as well as alive. One of the most resourceful services that can provide maximum utility to the businesses is web data mining. It caters to the basic requirement of generating genuine leads for their business to create better prospects of its operation.
Web data mining – an introduction
Web data mining is one of the most prominent techniques that the companies use to promote their individual business. It is the science as well as art of extracting and collecting premium quality of data for the potential customers from different web resources. It also enables you to have a clear understanding about the marketing dynamics, latest promotions that float on internet and more. You can always approach one of the many reputed data mining companies available in the market that could cater to your customized business requirements. 
 

Using data mining software
Experts leverage various tools and software to extract data from the internet. These tools can ease out the entire process for you. However, several questions can strike your mind, such as whether the data mining tools are legal for usage or not? If yes, then is it safe and reliable for usage? Is the data extraction from software clean and appropriate for usage? There always remains some uncertainty using such tools.
The data mining software can only provide fruitful outcomes for small projects. In case you require dealing with extensive volume of data in scalable manner, the process can become quite tricky for you. The best tools and software are not at all easy for usage under such situations. It may provide you with poor quality of data along with making your hands dirty. The ideal solution that can help you in achieving clean data is hence to hire a reputed company for data mining services rather than using a data mining application.
Benefits of data mining services
Consulting a leading data mining company for extracting data is much reliable than using a related tool. The major factors that define the development as well as growth of a business are flawlessness and accuracy of data. With a reputed service provider, you can expect completely reliable and filtered data extraction that encompasses your prospective leads. The expert professionals available at such companies are capable of providing you exact solutions matching perfectly to serve your purpose.
Some of the major benefits of hiring a suitable company for data mining services may include:
  • Owing to the qualified and experienced data mining professionals at reputed companies, you can expect superior quality of service in terms of perfection and accuracy.
  • Assurance of fast and easy communications between the clients to achieve successful business marketing, client satisfaction, and client retention.
  • Delivery of work on specific deadline without compromising on part of the quality.
  • Comparatively affordable prices and hassle free solutions than using a data mining system.
  • The companies are instrumental in providing easy turnaround to your business for effective revenue generation thereby resulting in its progressive growth.
Widespread areas of application
The leading service providers utilize advanced data mining techniques to adhere to your explicit business requirements. Over the years, these services are gaining widespread prominence in several areas that may include:
  • Data mining in healthcare industry
  • Web scraping for Facebook
  • Data mining for Social media
  • EBay data scraping
  • Business intelligence data scraping
  • Marketing data mining
  • Data mining for excel and more.
Finding an ideal company
With several organizations offering data mining services, it becomes really a difficult choice for the individuals or the company to decide. Following essential tips may help you appreciably in choosing the most affordable and best company to serve your purpose:
  • Check out for some leading companies online.
  • Make a list of 5 to 6 companies
  • Send your specifications of project to them and obtain their quotes.
  • Establish a detailed price comparison along analyzing their responses and then make a final decision.
Summary: It is highly recommended to hire suitable web data mining services rather than using a tool or software for your purpose. This helps in avoiding any kind of hurdle in the growth of your business.

Sunday, 6 December 2015

Ethics of Web Scraping

Web scraping refers to the method of extracting web data for varied purposes. Also often termed as spidering or crawling, it leverages sophisticated tools and techniques to gather data from a particular website. Big companies use web scraping to strengthen their database and earn sumptuously by using or selling the contained data. Even Google draws billions of dollars by seeking the permission from websites to index their internal pages, which is called as third party scraping. However, engines doing the task of scraping not only index the data but also convert it into a format that makes it easy to transfer to a spread sheet or database.
Web scraping is a common process that companies use for the benefit of their organizations or in the interest of the clients. However, such ubiquitous use doesn’t deter to raise the question – Is web scraping legal? Well, the answer is a sort of mixed bags. While it is legal to use web scraping techniques for the benefit of the humankind, certain unscrupulous acts also keep affecting the ethics of web scraping now and then. Let’s have a glimpse of both these aspects.

Benefits to support legal face of web scraping
Several fields utilize web data extractor tools for the benefit of society and hence contribute in endorsing the legal aspect of web scraping. For instance, several mobile apps extract information from important sources online, to inform you about your spending habits. This makes you more attentive and aware on making unnecessary purchases hence keeping a check on your financial obligations. News Channels and weather forecasting departments often deploy web data extractor to estimate the trend of future climatic conditions and make the people aware about the same.
Healthcare is another vital field where web scraping companies find religious use. The organizations in this domain leverage web scraping service to get information on the use of their healthcare services. It also furnishes vital details on the customer’s perception of the organization and the volume of implementation of different facilities it offers. Web scraping technique is also helpful in preparing a directory of healthcare providers working with a particular medical care center. The patients find it easier to search for the medical practitioner that could treat their health problem. All this contributes in building a healthy relationship between the healthcare organization and the patients.
Activities that hamper the ethics of web scraping
Unfortunately, legal and ethical issues in healthcare keep on prevailing due to the presence of certain fraudulent people in the industry. For instance, the hackers may intrude into a hospital’s confidential data and steal vital information about the patients, doctors, and equipment. The security of the involved people and objects may get compromised under any such circumstance.
Moving over, web scraping could give rise to severe legal and ethical issues since it involves the reading of websites at a speed, which is way faster than humans. Rapid request from a data scraping company can tend the server to face handling problems, which could ultimately lead to slow processing of the website. This attack is called as “Denial of Service”, which the hackers often use for wrong intentions.
The cases of scraping the content from one website and posting it on another website are also common. If the victim website protects its content under copyright, intellectual property and trademark laws, the defaulters are likely to face strict action under any such occurrence.
Web scraping techniques
A web scraping company leverages numerous tools and techniques to extract data from a website. It is however always good if it performs the web scraping activity through legal ways and avoids unethical approach. Some of the widely web scraping techniques and tools include:
  • Use of codes and specific functions for web data extraction and format conversion
  • The use of metadata and annotations
  • Human copy-paste
  • HTML Programming and parsing
  • Platforms for vertical aggregation
  • Software like Import.io, Uipath, Screen Scraper, Kimono, etc.
Summary: Certain legal and ethical issues surround the web scraping techniques. It is however always better to perform web scraping through legal ways. Certain tools and techniques to perform this task include human copy-paste, html programming, and tools like Import.io, Uipath, and more.